One of the most accessible and least expensive techniques used to generate search engine traffic to a website is through the use of article marketing. It is comparatively inexpensive and can generate traffic to a website over an extended period of time, possibly not just for months but even for years after the article was initially submitted to an article site if it targeted correctly.
When people search the internet for what they require they will often use a variety of keywords to eventually find what they consider relevant to their specific search. The use of a variety and multitude of words are often referred to as long tail keywords and are a key aspect of article marketing. That is why it is important within SEO to select keywords correctly. Selection of the correct and relevant keywords are paramount to the success of any SEO campaign that wants to achieve a higher page rank for a website in the competitive fight to attract search engine traffic.
Alongside the use of carefully targeted article marketing the use of press releases can also attract attention for your business website and drive traffic toward it. It is also free exposure and will keep people informed of any new developments by your business. Basically, it is advertising for your website and can also generate traffic over an extended period of time just like article marketing. If correctly done it also will provide a convenient backlink to your website .
Reputable SEO consultants should be aware of these simple techniques to generate traffic and links to a site and should be able to advise and assist clients in the selection of keywords that are the most relevant to a specific site and that will have the best chance of driving traffic to a site. If you want to sell shoes then keywords should not be about unrelated terms. Title selection and description are also important as are anchor tags within your meta tags. To allow search engines to read and find your website it is also better to ensure your sitemap is appropriate and can be easily recognised and that content of the site can be easily indexed.