Diesel Jones.co.uk SEO Client

May 2, 2011 11:53 am 0 comments

Working in house for PF Jones as there lead ecommerce development manager this was my first really big seo campaign, I used all the skills I had learned over the last three plus years and delivered a killer site acclaimed by users and suppliers a like, the site has achieved huge success in terms of Google rankings and also sales generated or the company. The success achieved with this site helped from the back bone of our own SEO company Manchester.

SEO PROJECT BRIEF

Dieseljones.co.uk

PF Jones are an automotive parts and Diesel repair company situated in Old Trafford just on the outskirts of Manchester. Having already been involved in the successful building and search engine marketing of there towbar site, we were given permission to design build and marketing a site for the diesel repair side of the business.

PF Jones are an official diesel repair centre approved by the top four diesel pump and injector manufacturers, having invested a substantial amount of money in the latest state of the art diesel test and repair equipment the company had no Internet presence what so ever. A new site was built which would allow users to look up there injector or diesel pump they required.

The core diesel keywords were targeted first and then the long tails were taken in order of importance.

The Results

Diesel Jones.co.uk achieved top ranking for very big keywords within sixx to seven months of launch and has not looked back. The traffic is global and attracts buyers from all over the globe, we are actively targeting other countries as part of the ongoing seo campaign. We knew this site would attract user generated backlinks due to the nature of the product. this is now the case and natural user generated link building now accounts of a large percentage of the new links placed against site each month.

This site has achieved number one rankings for hundreds of industry key phrases some the biggest are

Diesel  injectors

Diesel  fuel pumps

Diesel pumps

Diesel injector testing

This site has acheived literally thousands of top and top three keyword rankings.

Below are some examples of some big keywords this site has taken, the frame below are live google.co.uk results pages, please bear in mind the section shaded in grey is sponsored ads section

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