Panda’s search for quality

June 30, 2011 8:14 pm 0 comments

Share this Article


Always try to focus on delivering the best possible user experience you are able to for visitors to your website. That’s the advice from Google.  Google search is focused on helping people to find the highest quality sites possible in the search results post panda and you should be too because you want traffic to your site to spend time on page, to be informed and find relevant information on your site and leave your site not feeling disappointed. Panda is searching for quality.

It sounds simple and it should be really because quality is king as the new SEO mantra says but as I have become more knowledgable about SEO and more knowledgable about how the Google search engine ranking algorithm works I have also learnt that Google is frequently able to contradicts itself . There are still sites top in the search engine page rankings and ranking well on competitive keywords that are of little user value and have a bunch of paid links holding them up.

Is Google really able to determine the quality of content and value of a site to a user by an algorithm ?

The May 06 2011 Official Google Webmaster Central Blog contains some guidelines webmasters can follow to hopefully avoid any penalty in the rankings due to poor quality content being detected by the Panda update. Although Panda is just one of the many ongoing improvements Google have released to the algorithm it has had an impact upon many websites because it can be considered to be a filter and ranking factor just as much as it is just another update rolled out by Google in order to improve search results.

Google site quality algorithm has reduced the rankings of low quality content specifically upon what are referred to as content farms. It is able to algorithmically assess the quality of a website and decide whether content is informative.

The question of trust is an important factor also considered now. Would you trust a site with your credit card details ? That is one of the factors that the Panda filter/ update is hoping to be able to assess.

Duplicate content has always been a contentious issue on the web and is another factor that can hopefully be addressed by Panda but there is still the problem of sites ranking higher with copied content than the site that the ‘ borrowed’ content is from.

Spelling mistakes are to be factored too. But America and the United Kingdom have always been divided by a common language so will the spelling of US websites differ to the spelling of sites on Google .co. uk ? Color and colour is an obvious example but have the clever people at Google factored this into the Panda update too?

Sites need to be factually correct, contain insight and analysis if relevant and interesting information for visitors.

Is this page and the web content something you would want to be associated with? Would you bookmark this on your pc ? Would you share or recommend the site to friends using social media

Is the article good enough to be printed in a magazine or newspaper? That probably eliminates a lot of the content on the web and is a valid question to be considered but do blogs also have to conform to these guidelines?

According to the Google blog these are some of the questions that the Panda Updates aim to help determine. Ask yourself these sort of questions and if your site and it’s content could be improved and you should be able to avoid any penalty from future Panda updates. It is also worth considering that because Panda is similiar to a ranking factor like Page rank it is not constantly indexed but is rolled out at infrequent intervals because it uses so much computing power. If you drop in the search engine rankings due to one Panda update you may have to wait for the following Panda update before you see the results of any improvements you make to a site.

Post comment as twitter logo facebook logo
Sort: Newest | Oldest

Other News

  • Seo Dictionary

    Algorithm SEO Dictionary

    Algorithm is a set of calculations An algorithm is a set of finite, ordered steps for solving a mathematical problem. Each Search Engine uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your particular Query. The result of this process is a list of sites ranked in the order that the search engine deemed most relevant. Search engine algorithms are closely guarded in order to prevent exploitation of algorithmic results. Search algorithms are also [...]

    Read more →
  • SEO Tips Why SEO Loves WordPress

    Why SEO Loves WordPress

    Seo loves WordPress Have you ever noticed that a lot of the top ranking sites in the search engine page rankings are powered by WordPress? According to WordPress itself, the platform has grown and expanded to power a total of 14.7% of the top million sites globally, that is an increase  up from 8.5%, and the latest data available from WordPress reports that 22 out of every 100 new domains activated in the US are running WordPress.( Posted August 19, [...]

    Read more →
  • Content SEO Tips The Importance Of Great Content

    The Importance Of Great Content

      Content Is King Over the last few months there have been some huge changes in the world of SEO , The number one rule still hasn’t changed and that is that CONTENT IS KING. Google rolled out the Panda filter aka the farmer update, rather than an update the Panda filter was a periodic filter that is run at Google’s own discretion, this filter seeks out ,weak , copied , auto posted content and penalizes sites that engage in [...]

    Read more →
  • SEO Tips

    Why Does My Company Need SEO?

    Increased Visibility From Higher Search Engine Rankings SEO is essentially about creating visibility for your company / business, you can have the greatest and most user friendly and attractive website in the world providing services and products that are invaluable but if it is not easy for people to find your company, organisation or business website in the search engine page rankings then you are missing out on a lot of potential visitors to your site which can often equate [...]

    Read more →
  • Search Engines SEO Tips

    Search Engine Optimisation briefly explained

    A friend of mine referred to SEO as witchcraft, I have also heard it referred to as both an art and a science and even read an article which referred to SEO as akin to Alchemy. None of these descriptions Search Engine Optimisation really truly summarise what SEO is although they are quite flattering. I am not a magician, a witch or an alchemist but to the uninitiated it can seem like a kind of magic to see a website [...]

    Read more →
  • SEO Tips Backlinks explained

    Backlinks explained

    Backlinks are links coming into a website from another website or web page, in the early days of the Internet before the birth of the Search engines, back links were the most popular way to navigate the web. Today the main importance of backlinks are for SEO.  Backlinks are also sometimes called inward links, inbound links, inlinks, incoming links, and SEO links. Search engine rankings Search engines count the number of backlinks that a website contains, this count goes towards [...]

    Read more →
  • SEO Dictionary B Backlinks SEO Dictionary B

    Backlinks SEO Dictionary B

    Backlinks are links pointing to site from any external website or webpage, by clicking the last word you can read more about  Backlinks explained

    Read more →
  • SEO Tips The SEO Climb

    The SEO Climb

    Continue to build backlinks A lot of clients we talk to have added links to there sites and seen little if any results, and simply just given up. Lets say for example client A comes to us and he want to rank on the term, “Home worker ” The sites that are on the front page may have 100s if not 100s of linkbacks pointing to there site, simply adding 10 – 50 linkbacks will have very little impact on [...]

    Read more →