Panda’s search for quality

June 30, 2011 8:14 pm 0 comments

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Always try to focus on delivering the best possible user experience you are able to for visitors to your website. That’s the advice from Google.  Google search is focused on helping people to find the highest quality sites possible in the search results post panda and you should be too because you want traffic to your site to spend time on page, to be informed and find relevant information on your site and leave your site not feeling disappointed. Panda is searching for quality.

It sounds simple and it should be really because quality is king as the new SEO mantra says but as I have become more knowledgable about SEO and more knowledgable about how the Google search engine ranking algorithm works I have also learnt that Google is frequently able to contradicts itself . There are still sites top in the search engine page rankings and ranking well on competitive keywords that are of little user value and have a bunch of paid links holding them up.

Is Google really able to determine the quality of content and value of a site to a user by an algorithm ?

The May 06 2011 Official Google Webmaster Central Blog contains some guidelines webmasters can follow to hopefully avoid any penalty in the rankings due to poor quality content being detected by the Panda update. Although Panda is just one of the many ongoing improvements Google have released to the algorithm it has had an impact upon many websites because it can be considered to be a filter and ranking factor just as much as it is just another update rolled out by Google in order to improve search results.

Google site quality algorithm has reduced the rankings of low quality content specifically upon what are referred to as content farms. It is able to algorithmically assess the quality of a website and decide whether content is informative.

The question of trust is an important factor also considered now. Would you trust a site with your credit card details ? That is one of the factors that the Panda filter/ update is hoping to be able to assess.

Duplicate content has always been a contentious issue on the web and is another factor that can hopefully be addressed by Panda but there is still the problem of sites ranking higher with copied content than the site that the ‘ borrowed’ content is from.

Spelling mistakes are to be factored too. But America and the United Kingdom have always been divided by a common language so will the spelling of US websites differ to the spelling of sites on Google .co. uk ? Color and colour is an obvious example but have the clever people at Google factored this into the Panda update too?

Sites need to be factually correct, contain insight and analysis if relevant and interesting information for visitors.

Is this page and the web content something you would want to be associated with? Would you bookmark this on your pc ? Would you share or recommend the site to friends using social media

Is the article good enough to be printed in a magazine or newspaper? That probably eliminates a lot of the content on the web and is a valid question to be considered but do blogs also have to conform to these guidelines?

According to the Google blog these are some of the questions that the Panda Updates aim to help determine. Ask yourself these sort of questions and if your site and it’s content could be improved and you should be able to avoid any penalty from future Panda updates. It is also worth considering that because Panda is similiar to a ranking factor like Page rank it is not constantly indexed but is rolled out at infrequent intervals because it uses so much computing power. If you drop in the search engine rankings due to one Panda update you may have to wait for the following Panda update before you see the results of any improvements you make to a site.

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