The internet is huge, it truly is massive. In 2000 it was estimated the internet housed over 500 million pages of text at a time when everyday usage was not even as commonplace as it today. A pc is now an essential item for many people today and can be perceived as an essential everyday item for many.
Search engines make it possible to and provide an easy and convenient way to search the contents of those millions of web pages available and it can do this simultaneously. If you want to find something using the web all you have to do is enter keywords or search terms and the search engine will run these terms past its database and will almost instantaneously return a list of results. The database is compiled by a program that the search engine uses to crawl around the web looking for anything relevant to your search but it also looks for new sites and also for changes to any existing sites.
Enter the Search Engine Optimisers. Google now dominates the internet search engines but in 2000 it was only a very promising newcomer but its combination of a massive database and intelligent system of ranking individual hits by relevancy have led to its success and dominance of other lesser popular search engines. Various search engines all store, source, and retrieve data from the web in different ways
SEO is the name given to the internal and external processes that will increase the visibility of a webpage or site within search engine page rankings. Although there are no certainties within SEO a site or page that has been optimised will generally fare better in page rankings than a site that has not been optimised to be search engine friendly. It can be compared to a car being tuned for racing.
Selection of keywords for your target market or audience are an essential simply because the contents of the internet have become so vast and are constantly increasing each day. It could be easy to be overlooked or not looked at all. SEO will help you reach your targeted market.
Helping your website to increase its visibility once optimised is the goal because converting those increased visits into sales and future customers should be easier once you have reached your targeted market. Essentially more targeted traffic to your site should be capitalised upon because more traffic should equal more sales for your business specifically via your website.

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