Increased Visibility From Higher Search Engine Rankings
SEO is essentially about creating visibility for your company / business, you can have the greatest and most user friendly and attractive website in the world providing services and products that are invaluable but if it is not easy for people to find your company, organisation or business website in the search engine page rankings then you are missing out on a lot of potential visitors to your site which can often equate to a lot of missed potential sales and clients for a business.
Search engine traffic to a website can often be the difference between success and failure especially for an online business. This is why investing in SEO to increase visibility and to target traffic to your website is often very worthwhile from the perspective of return upon investment (ROI)
The Importance of Keyword Research
The queries that users type into the search box of an engine are referred to as keywords, these words, terms and phrases hold incredible value for targeting visitors to your website. Keyword research is an essential part of SEO, it is the process of determining what search terms, what words and phrases your potential customers and website visitors are using online to basically find what they want within search engines, our example would be SEO Manchester. It should be a constantly ongoing process not just something done at the start of an SEO campaign because although people are often creatures of habit, people’s search behaviour can change over time and because variants of the same keyword often yield very different results as far as traffic to a site is concerned , keywords should not remain static if their performance can be improved. New trends that are emerging could completely pass you by if you do not review targeted keywords periodically. SEO is constantly evolving and so should effective keyword research to enable you to capitalize on any new opportunities.
Good keyword research should enable you to target niche keywords and markets pertinent to your business. A good SEO company will target the best keywords for your business and review the choice periodically to see if there is a better alternative or any room for improvement.
The most popular keywords that are the most commonly searched for are often the most competitive, but an experienced and competent SEO company should never shrink from the challenge of a competitive search term because there are always variants and niches that can be targeted along the way of the SEO campaign to rank for the high scoring keywords. Personally I would beware of any SEO company or consultant that claims a keyword is too competitive or simply too difficult. It may take longer than a less competitive search term but there are always ways to compete and target keywords.
Keyword research does have its limitations however and although organic search differs to PPC (pay-per-click) it is an essential part of any SEO campaign and an important part of the SEO puzzle if done correctly, and essential for the success of any SEO campaign.